Good evening, friends! I posted an article to my examiner.com page this morning, which touched a nerve among my friends in the knitting community. More than that, I am actually hoping it is a wakeup call for some consumers, and it has been shared a few times to some key people who have a stronger voice than mine:
My job involves me catering to small businesses. I would like to clear up some common misconceptions that I hear when I am in stores. Not that it will make a world of difference, but maybe a ZIP code of difference is all I should shoot for. Humans have a funny way of relating when it comes to small talk; people say the same things other people say, but they think they are being clever. It is because, to an extent, there is a large pool of us who is equally clever. So this is what people say to yarn shop owners:
I would love to own a yarn shop and knit all day like that! Dear customer, I (the local yarn shop owner) knit all day, every day! Just after I pay the bills, order products I hope my customers want, get the bags and receipts/printer paper/tissue paper ready, reconcile yesterday's business, organize the shelves so older yarns look fresh to you when you walk in the door, merchandise the more "seasoned" yarns, figure out which samples need to get made, find sample knitters, come up with new and different ideas for classes to stand out among my peers and competeition alike, and flip through every publication in the world so I am in the know on the latest knitting trends. Oh, and then I have to figure out who is going to drive my kid to soccer practice while picking up the other kid at clarinet, make dinner, call the husband and see if he can pick up toilet paper, leave a check for the cleaning lady, pay my personal bills if I have the money, and find someone to cover for me when I go to my niece's wedding next Saturday, since I only have one employee and she is obviously already here that day. After all that...well...that is when you see me knitting.
I would love to own my own business and not have a boss. Really? Then do it! The world needs more of us, who are willing to take chances and dive into our passions! One thing, though...it's not for everybody. See, being the boss of absolutely everything means that I make mistakes and have nobody to blame but myself. Funny, though, when I succeed it is because of my employees, customers, group decisions on projects, and a strong community. Being a boss is tougher than it looks sometimes.
You're here all the time! Do you ever see your family? Yes, I do. However, you see yours more than I see mine, clearly. It is a sacrifice that was mutually decided upon, and in no way reflects how much we love each other. So please quit judging and respect the fact that your family works differently than mine.
Thanks...I'm just going to buy this online. Let me get this straight: you came in here, looked a human being in the eye, told them that you window-shopped their store, and now you are going to get it cheaper online? What kills me is that you are going to be shocked...SHOCKED!...when I close due to lack of business.
Why don't you carry Malabrigo/Cascade/Plymouth/Claudia/HPKY? Because I can't possibly carry everything. Just so you know, I buy this stuff, and then sell it to you at a higher price. That is how retail works. So I can't be a yarn supercenter; my finances depend on how much you and others buy from me.
Jeez, that is expensive! Yarn from Walmart is not that expensive. True. But Walmart yarn is made of plastic, and ours is made of the hairs of really cute animals. Animals are more of a luxury than something that can be produced in a factory for way less money. Plus, it was hand-spun/hand-painted/designed/created by an artist, versus a machine.
Is this going on sale any time soon? Well, I am not sure, but let me ask you something: does it get prettier when it's less expensive?
This is just a few of the questions local yarn shop owners get on a regular basis. But because shop owners are polite, generous, and generally classy people, let me tell you like it is. Small business owners wake up in the morning after having dreams about things going wrong in their store on a nightly basis. Sometimes, it is shipments that come in late, or incorrect, or just somehow sub-standard. Then, they manage employees who make ten bucks an hour or less, with varying degrees of love for the business but certainly not the love that the owner has for it. They almost never go on vacation, because closing means making no money. They worry when the get there in the morning, worry all day even when things are going well, and then worry when they leave. They know that everything from the weather to red light patterns to a stock market crash can affect their business, and they only control a small part. They pour their entire lives into their business, and even when they can look back and see they are a success, they still see their failures loud and clear and tirelessly try and figure out how to turn those little ships around. They are married, with kids, and sometimes even have a full-time job. They are busy, smart, incredibly patient, and they really do appreciate your business.
And yes, sometimes they take it very, very personally when they do not receive your business. Especially if you do not give them reasonable feedback as to why. And the word "reasonable" here does not include you buying it cheaper online; they know you also have a family, but still would appreciate if you did your part to support theirs instead of supporting some nine-figure CEO.
They are the sweetest people ever. But they run the biggest bitch ever. Support them, for they have one of the most challenging jobs on the planet, balancing trying to provide you with something awesome enough so that you cannot live without it, and then in turn using that money to pay for tee ball. A bitch, indeed.